The popularity of mobile apps is constantly growing and it doesn’t seem like it is going to slow down anytime soon. Many businesses and entrepreneurs are excited to develop their own app and seize this opportunity of attracting more customers and users through their mobile apps.
All these businesses need some kind of assistance in maintaining and improving an already existing mobile app. This is like a double edged sword for product managers. Developing a brand-new app and making sure that it is successful sounds both exciting and overwhelming at the same time. App execution is not simple as it easy as it sounds. Here, we are going to down the entire mobile app development process into a step by step guide.
#1. What product are you offering
At the time of the launch of Apple’s iPhone App Store and Google’s subsequent launch of Android, more than 4 million apps have now been made available across both platforms. But from these millions of apps, there are only a few that have actually survived the market. So before you start developing a mobile app for your business, you must be clear as to what unique value your product you will be offering to the already-cluttered app marketplace.
#2. Know your target audience
Once you have unique idea for developing a mobile app, you will have to look for identify the target users. You need to understand your target users and what they want. You must try and discover as much as possible about your target user. List down things like their age, gender, occupation, location, likes/dislikes, cultural values, spending habits etc. If you conduct this market research and develop user personas you will be able to gather a lot information about the kind of users to expect. You should not only describe who you want to use your app, but you must also mention how they will use it.
#3. Features you must include
Now you need to select the features and map out how the users will engage with your app. You must select the features and then guide those features by the specific activities and tasks. These activities or tasks are the ones you have determined to be important for your product. The activities and tasks also depend on the characteristics of your audience. They should take help from a Php Application Development Services.
#4. Introducing your app to new users
You can design the most beautiful app available in the marketplace with some of the best features. But if the user onboarding process you use for your app is not smooth, the app not achieve the kind of success you hope for. If you are able to offer a positive first-time experience to your user, they will definitely return to your app. The onboarding experience you are offering with your app must be tailored to highlight your app’s important features.
#5. A plan for generate revenue
Your app needs to make money after a certain point. Both Apple and Android developer websites provides important information regarding pricing and marketing the app strategically.
Each stage of the app development process presents unique challenges. There has to be constant communication between the product manager and team members at every stage of the process.
#7. Front-end & back-end
#8. User experience & user interface
The user is to be guided right from the moment he opens your app to the end step where the desired behavior is achieved. In order to achieve this, the user experience and the user interface features of the app are the most important things.
#9. Analytics and leveraging user data
It is important to have a mobile analytics product. Mobile analytics software provides you with information about how people are using your app. setting up a good analytics system will allow you to monitor your app properly and help you make improvisations.
#10. App launch and beyond
Once the app is ready, you can launch it on the marketplace. Now you need to watch how the users are using it and reacting to it. It is important to have a marketing strategy before you launch the app.
The mobile app development process looks quite simple, but when you actually dive into it you realise it’s slightly more complicated than you expect it to be. The points mentioned above will help you understand the process better work for you as a guide.
Roma Kapadia is an SEO & Research Analyst at Nimblechapps, a mobile application development company based in the USA. She has a very detailed knowledge of the mobile app industry. She has a knack to understand client needs and always keep exploring new things in the emerging IT field.