Marketing involves determining customer needs and satisfying them while making a profit. Digital marketing is one of the emerging branches of marketing that is transforming how marketing has been done in the past. It is a way of creating awareness and selling directly to the consumers, which has a wide area of coverage.
Some people tend to think that when they use social media to engage potential customers, they are doing digital marketing. They are right to some extent but not 100% correct since social media is just one component of digital marketing.
What is Digital Marketing?
Digital marketing is the use of digital channels to create awareness about a brand, product, or service and promote it to the target audience. The main components of digital marketing are the following:
Internet-based marketing methods
These include search engine marketing (search engine optimization, i.e. SEO and pay-per-click), content marketing, social media marketing, e-commerce marketing, e-mail marketing, and content automation, among other methods.
Non-internet based methods
These involve the use of digital channels but without the internet. They include radio, television, digital billboards–both indoor and outdoor, and SMS.
Social media refers to platforms that make people come together in the virtual space to exchange information. Some of the most popular social media platforms include Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn. It has been the latest big thing in the digital marketing arena and has brought along a new channel of marketing altogether.
From the definition, it is evident that social media is a vital part of digital marketing. To execute digital marketing effectively, especially the internet-based methods, businesses need to engage experts in the field. A business may have an in-house team of digital marketing experts or engage a service provider such as seoanalytics.pro who are well-versed in various digital marketing methods like search engine optimization, web development and marketing, mobile application marketing, and others.
Digital marketing and social media have some key differences and they include the following:
Social media marketing as a type of marketing uses social media sites like Facebook and Twitter to increase the traffic and generate more customer engagement. For digital marketing, the various techniques use all the available and economical electronic channels, whether they are internet-based or otherwise, to create awareness about the products and reach more customers.
While using social media, the reach is restricted to social media platforms and areas with internet access.This is not the case with digital marketing which, besides using internet-based methods, also uses offline methods such as the radio, SMS, and television, so they have a wider reach.
For social media marketing, content is regarded as the critical thing. It is the king. The better the content, the more effective the customer engagement. On the other hand, with digital marketing, the focus is on the banner or message since the goal is to leave an impression on the customers’ minds.
Speed of reaching customer
The speed of the advertisement reaching customer while using social media is faster mostly because of the active response of the social medial users, sharing, commenting and so on. The information reaches larger audiences in a short time. Digital marketing is slower since only those who have interacted first-hand with the advertisement get the information.
It is critical to distinguish between various marketing theories like digital marketing and social media to choose the most suitable in any given situation. The future of marketing is in digital marketing thanks to its wide reach and application, and it is expected to become more popular in both online and offline channels. Social media is a part of digital marketing and is offering new and better ways to engage with other people, and most importantly, the customer. It is massively transforming customer acquisition and promotion of brands, products, and services.