Do you believe there is an art to generating good quality Leads?

If you are just getting started in your first home based business or if you have been part of the work from home crowd for some time, generating leads and traffic for your business will be one of your #1 concerns. If you are like most of us, you are looking at various methods or traffic generation and you’ve likely paid for ads, leads, e-zines, banners, pay-per-click (PPC), you name it. You might have done your fair share of free classified ads too. How are those things working out for you?

The one thing I have noticed as I have progressed in my own experience and learning curve in the network marketing industry, is that there are lot of variations on the best way to market your business today. Some people focus primarily on classified ads and media print ads. Others focus primarily on online marketing and use banners, ads, classifieds, articles, blogs, forums, traffic generators, referral links, Pay per click, and all kinds of other things. All the these methods of advertising are excellent ways to promote a home based business and they fit various budgets in the process.

What do you do if you don’t have the money?

The one important thing I have learned as I have gone through my own learning curve is how critical Search Engine Optimization (SEO) can be to your success. After having paid a lot of money and going broke on other methods, I decided I was going to find a way to build my business and generate as many leads as possible and do it for free (or next to free). Not only was I tired of paying through the nose for people to view my website, I had spent all the money I had and I had to find another way.

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If you learn how to master SEO and figure out how to get content found on the search engines by the search engine spiders, it is not too difficult to begin generating tons of quality free leads without spending a lot of money. I know that might sound too good to be true, but believe me… it is easier than you think.

Now let me throw in a disclaimer here: You can definitely generate traffic using free methods it is just going to take some time. If you want leads and traffic faster, you’ll need to work up to a budget for paid advertising.

So Where does a person go when they want to learn SEO techniques without paying through the nose?

Glad you asked! I can only speak from my personal experience on this topic, but one of the best ways I found to get more traffic to my website is to become a part of a tribe. When you are involved in a tribe of people all with the same goal, you support one another and you received support from others.

Another valuable resource is a blog. Blogging can do incredible things for Search Engine Optimization if you are willing to do it. You must blog consistently and must do more than simply put words on a page. You need to know how to not only optimize your post, but also your blog.

Now maybe you think you do not have time to go back to “Internet School” but you still want an effective marketing tool to get your website into the search engines. Well, I hate to break it to you, but it is going to take some effort to learn the techniques you really need to know to be successful. (Successful at generating your own leads without paying for them) There are some shortcuts out there though.

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Fortunately, there are ways to to find all three of these (tribe, Blogging Platform, Internet school) all wrapped into one which makes your job much easier.

About the Author: We are a young team made up of specialist digital marketing consultants, combining technical experience with marketing know-how. Headed by Joe Brown, the team at Digital Junkies have been hand picked for their passion for digital marketing and their specific expertise in a range of important areas.