Instagram is a very popular social media platform which is visual; it brings an approachable element for your brand. In case you have a business account on Instagram, then you should focus more on grabbing more and more followers every day. Photos set trends on social media easily, and they increase more traffic to websites and hence Instagram is so popular today.

Around 40 million photos get shared every day on Instagram with more than 7000 likes and 1000 comments per second. So Instagram is a very vital phenomenon for business owners and having an Instagram account for your brand can highly increase your business potential. It is for these reasons that you must try to increase your Instagram followers for your business account. In this article, you will learn how to increase your Instagram followers to drive more traffic to your business.

Link back a lot to Your Brand’s website
Post photos which are on your blog. Whenever you write a new article for your blog then remember to attach pictures to the article. Remember to share these pictures on your Instagram page with a link directing to your blog’s post and a call to action button for convincing people. Inserting photos which are compelling will make people want to click your links and visit your website. You must have your very own links and banners for your business which you must link to your accounts on social media and your campaigns. This increases traffic to your website.

Use Hashtags
Instagram makes use of hashtags to organize your photos. Hashtags make your photos more searchable; you must use relevant and appropriate hashtags which befits your brand image. Hashtags help in getting your photos discovered by many people. Research the popular hashtags on Instagram and then include those when you post pictures so that you can reach out to a good audience. For more information on how to use hashtags efficiently, visit Gramista

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Optimizing Instagram Contests
Knowing how to manage your contests can determine how you can grow more followers on Instagram. Make strategies to run your photo contests as they can impact how people follow your brand. You can make certain conditions like people have to follow your brand’s official account if they want to enter your contest or ask them to create those photos which will promote specifically your brand as a prerequisite for entering the contest.

Stimulate the Curiosity of the audience
Instagram gives an option to sneak a preview of photos, and this can attract more people to check your website out. Take photos of your products or upcoming products and events, and upload them to Instagram with links directing back to your site.

Instagram is one of the most popular forms of social media today, and a strong presence on Instagram can be helpful in driving more traffic to your website and increase your revenues. Hence, it is necessary to increase your followers for your business account.

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. He recommends using Gramista to increase your Instagram followers.