Nowadays 90% of the leading companies in India use social media for branding and lead generation. The number of internet users in the country will reach a total of 500 million according to the IMRB survey. Digital marketing has become the best medium to target potential costumers of every age, gender, and demography. Around 226.06 million (as stated by statista.com) people are active on social networking sites, making SMO and SMM a vital asset to grab the attention of the potential customers.
After China, India holds the largest online marketplace consequently increasing the demand for SEO and digital marketing professionals in India. It is a great career option for people who are curious – how the search engines work or engage the audiences on social media networking sites.
Here is a complete guide that will help you access all the information you need before opting for a digital marketing and SEO course in Jaipur:-
- High demand for Online Marketing –
A strong online presence is lucrative for businesses as through different channels they can boost the sales over the internet. Search engine & social media optimization techniques also help in creating demand for new products and startups.
With more and more entrepreneurs providing website marketing solution the scope of building a career in this field is growing immensely.
- Who should choose it?
Graduates in any disciple with computer science as a major subject can opt a career in this field. But, these days most of the companies prefer a fresher with B.tech or B.E as a degree. A few SEO firms in the Pink City also select BCA professionals for the fresher vacancy.
SEO comprises of all the techniques that assist in ranking a website in the organic search engine results.
Google releases different updates on a regular basis to prevent spamming; therefore, the professionals are required to be alert of each and every move the search engines make.
It requires research, staying updated and knowing the trends and latest techniques.
On a beginner’s level, it requires smart work, quick learning skills and staying up to date with the industry trend.
As an online marketing professional, you have to analyze numerous possibilities to boost the traffic on the websites. Hence, you not only need to grab the knowledge but also require a logical/rational point of view.
- Difference between SEO Career and Career in Digital Marketing
SEO Career – Become a master in optimizing website for Search engine and users
An SEO person has several responsibilities majority of which includes On-page optimization or Off-page techniques (creating backlinks). Backlinks are hyperlinks from other high DA and PA websites. There are generally created via profile creation, guest posting, broken link building, infographics, social bookmarking, citation, etc.
Digital Marketing – Art of marketing the product / services on different social media channels
A digital marker handles all the social media channels to popularize the products and services over the internet. It can be done free of cost or paid campaigns depends on how aggressively the clients want to target the customers.
You can enroll in a Digital Marketing Course in Jaipur to begin working as an online marketer.
- How much salary does an SEO fresher is offered?
According to payscale.com on an average, an SEO specialist earns 183,601 per year while the digital markers are paid 366,286 per year.
In digital marketing, only people who are proficient in marketing campaigns, Google Analytics, and Google ad words are offered with a high pay.
- How to start your career?
After reading the above-mentioned points, do you think online marketing is the perfect option, are you? Here is the path you need to follow:-
For becoming an SEO person you can either begin an internship in an SEO company during your last year in graduation or apply for a fresher vacancy.
Another alternative which can increase your chances of getting a job in a reputable company is taking Seo Course in Jaipur. It will enhance your SEO knowledge and at the same time improve your overall salary package.
You can use job portals such as Indeed, Naukri, OLX, etc. to approach companies which are hiring a fresher for SEO and digital marketing.
The above points would have helped you in understanding the great number of career opportunities in the field of SEO and digital marketing. The bright of this field is there are a number of different specializations within their field that one can master.